Linear’s longevity in the PB market proves popular with clients

  • Insights

Linear have been successfully providing top class service in the prime brokerage market for over 12 years, since the company was founded in 2010. The primary focus is to provide efficiently managed client centric solutions whilst also ensuring a smooth customer service  experience for all functions Linear provides.

Since inception, Linear has survived multiple market fluctuations, navigating their way through a global pandemic to consistently providing their clients with the best possible service through past and present global geopolitical situations, all of which can provide unpredictability in the market.

“There are less execution and custody options in the market now”, says Paul Kelly, CEO, who has been with the business for 11 years. Since he joined the management team there have been market resets, and then more recently the global pandemic. “This has meant competitors to Linear have dropped away. We have seen larger Tier One’s either change how they transact business or leave the market altogether. There has been some consolidation in the market and other providers are now reassessing their market activity or targeting larger firms and moving away from the mid-market. This reflects well on Linear. We are loyal to our mid-market clients and have consistently provided stability to support our clients”.

Linear offers a range of services to small and mid-market firms, including Prime Brokerage, global custody (provided through a panel of Tier One custodians) and global execution and clearing to most equity markets and all key financial institutions worldwide, as well as offering clients access to CASS accounts.

“Although the service we provide may not be exciting, it is necessary. Knowledge and an established client support team are key to a stable offering that can be relied on. Mid-market firms are looking for longevity in their partnerships; they aren’t in a position to keep changing providers, nor should they have to.”

Kelly finishes “I’m proud of what the team can offer our customers. We, as a team, have invaluable depth and breadth of insights and ideas which can help support client’s own business models. That makes us unique in the market and one of my primary focusses is to ensure we remain at the forefront of customer service in the sector”

Post Written by:

Paul Kelly


Paul is the CEO and Chairman at Linear Investments Ltd. Linear is a specialist award winning prime broker and discretionary fund manager based in London, Hamburg and Dubai. Linear’s integrated platform solution brings together all the skills, expertise, and solutions you require in one place.

Linear Investments LTD is authorised and regulated by the Financial Conduct Authority (“FCA”) FRN 537389. Linear is incorporated in England and Wales, registered no: 07330725. The value of investments, and the income from them, can go down as well as up.